I design and lead digital products that connect customer journeys, internal platforms, sales channels, support operations, and automation into measurable business outcomes.
“Building smarter customer journeys for modern banking.”
Leading product direction across banking digital channels, CRM, and customer journey platforms.
Turning fragmented operations into unified CRM journeys for sales, support, and back-office teams.
Designing TeleSales, support, IVR, chat, and collection channels into structured digital products.
Leading product clusters and cross-functional teams that ship measurable outcomes.
Removing manual work, building dashboards, and connecting product decisions to business KPIs.
Embedding AI into customer interactions and internal operations in a controlled, practical way.
Leading CRM cluster initiatives focused on customer experience, digital transformation, process automation, and business efficiency across banking channels.
Led CRM product development, stakeholder alignment, roadmap execution, and process improvements for banking teams and customer-facing operations.
Managed product development and delivery for VAT refund-related services.
Owned customer identification services, working across product development, cross-functional collaboration, and service improvement.
Led IVR chat and chatbot products, focusing on digital communication, customer service automation, and product delivery.
Supported Agile transformation, team practices, IT leadership, and business transformation initiatives.
Defined product vision, managed backlog, prioritized needs, oversaw development stages, acted as a liaison between stakeholders and teams, and evaluated product progress at each iteration.
Managed vendor relationships, meetings, negotiations, contracts, service expectations, statements of work, and vendor performance.
Created business analysis, defined problems, opportunities and solutions, supported budgeting, forecasting, planning, monitoring, financial modelling, pricing, reporting, and business requirements.
Developed business relationships, explored market opportunities, negotiated deals, coordinated requirements, and supported business growth.
Open to discussing digital product leadership, CRM transformation, customer journey strategy, banking technology, and product operating models.
Baku, Azerbaijan